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One of India’s leading financial solutions companies sought to establish online presence for their offerings, particularly for consumer finance. The goal was to provide a localized shopping experience (based on local vendors) and enable brick-and-mortar retailers to reach out to those who preferred making purchases online.
This renowned company partnered with Embitel for development of a marketplace on Magento 2 in order to make purchase of their financing options available to customers online too.
Business challenge:
- Development of a marketplace to showcase catalog of consumer products from various vendors, and corresponding financing options for each product.
- Efficient management of the large amounts of data: products catalog, vendor data and customer database.
- Integration with the company’s customer registration portal, that includes a continuously-evolving database.
- Integrate with their loan processing system for a seamless shopping experience and online processing of loan
Embitel solution:
- Implementation of a responsive ecommerce marketplace on Magento 2.0 community edition
- Custom development of middleware and using of NoSQL Database to facilitate processing of high volume data from multiple sources efficiently, and a set of web services to present the finished data on the store front
- Integration with elasticsearch search engine for accurate and personalized search performance, and also render dynamic faceted navigation
- Integration of other features – customer login, order processing module, and more.
- Display of products and offerings based on customer location
Business impact:
- Successful development and launch of Magento 2 multi-vendor webstore as per client specifications
- Ecommerce support services for enhancement of webstore functionality and features
- Positive response and performance of the ecommerce website has encouraged the client to plan for expansion of product range
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